The Complete Guide to Digital Ad Sizes for 2020

Digital Advertisement

Lists of Ad Sizes for Facebook, Instagram, Google, Twitter, Pandora, & More than for this year

Ads can be very pretty — simply they won't be effective at driving users to take a desired activity unless you lot have a strategic programme in place. Even if you have the perfect re-create and hero image, if it is horizontal when it should exist vertical, your ad doesn't have a take a chance. Getting the nuts of image proportions is critical to the ad's ability to maximize impact on the platform. Prior to running any digital ad campaign, you must consider the post-obit questions:

  • What are we advertising, and what is the end goal of the campaign?
  • Who do nosotros want to target with these ads? What audience practise we want to reach?
  • What practise we desire our users to practise when they encounter the ad? Do we want them to watch a video, click through, or convert on our site?
  • Where practice nosotros desire to send users? What pages on our site will lead to conversions?
  • When will these ads exist running? Is information technology a particular season or time of year that nosotros tin address in our copy or artistic?
  • Where should we run these ads in gild to accomplish our target audience? What platforms would work best for the states?
  • What is our budget for the ads? How do we want to spread this budget out across platforms (if we choose to run ads on multiple platforms)?

Digital Ad Types

Now that y'all've got an ad program in place, it's time to design! To help you choose the ad sizes and formats that work best for you, we've compiled a comprehensive guide to the different specs for each platform.

Facebook

Photograph Ad

For clicks to site or conversions. This ad requires a high resolution .jpeg, or .png with the following requirements:

  • Image attribute ratio:1.91:ane to 4:five without link; i.9:ane to 1:ane with link
  • Resolution: Highest possible, but at to the lowest degree 1,080 10 1,080 pixels
  • Text:125 characters or less. Images that consist of more than than 20% text may experience reduced delivery

Video Advertisement

For clicks to site or video views. This ad requires a loftier resolution video file up to 4GB max with the following specs:

  • File type: Most supported, but safe bets are .mov or .mp4. They recommend H.264 compression, foursquare pixels, fixed frame charge per unit, progressive scan, and stereo AAC audio compression at 128kbps+.
  • Video attribute ratio:9:xvi to 16:9
  • Length: Between 1 second and 240 minutes max
  • Text: 125 characters or less. Images that consist of more than 20% text in the thumbnail may experience reduced delivery

Bonus: Don't put all the work into designing the ad and so brand 1 of these iii mutual Facebook video mistakes.

Carousel Ad

For clicks to site or video views. This advertisement allows you to show upward to ten images or videos within a single advert, each with its own link. Creative assets have the same requirements for carousel ads as they do for single image or video ads:

  • Number of cards (images or videos): 2-10
  • Video file type: Virtually supported, just rubber bets are .mov or .mp4. They recommend H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC sound compression at 128kbps+.
  • Video file size:Upwards to 4GB
  • Video aspect ratio:nine:sixteen to 16:nine
  • Video length: Between 1 second and 240 minutes max
  • Image attribute ratio:Recommend 1:1
  • Epitome file size: Up to 30MB
  • Image resolution: Highest possible, simply at to the lowest degree 1,080 x 1,080 pixels
  • Text: 125 characters or less. Images that consist of more than 20% text in the thumbnails or images may experience reduced delivery

Instagram

Photograph Advertising

For clicks to site or impressions. This advertisement requires a high resolution .jpeg, or .png with the following specs:

  • File size: 30MB maximum
  • Image width/superlative: 500 x 500 pixels
  • Image aspect ratio:4:5 to ane.91:ane
  • Text:Upwardly to 2200 characters, ideally less than xx%

Video Advertisement

For video views. This advertizing requires a high resolution video file up to 4GB max with the post-obit specs:

  • File type: Most supported, but safe bets are .mov or .mp4. They recommend H.264 pinch, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+.
  • Video width/height: 500 x 500 pixels
  • Video aspect ratio:4:v to one.91:1
  • Length: 1 to 120 seconds
  • Text: Up to 2200 characters; ideally less than xx% in the thumbnail
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Google Display Network

For clicks to site. Brandish ads require a .jpeg, .png, or .gif, with a file size of 150KB or smaller in one of the post-obit pixel sizes:

Square and rectangle

  • Small square: 200 × 200
  • Vertical rectangle: 240 × 400
  • Square: 250 × 250
  • Triple widescreen: 250 × 360
  • Inline rectangle: 300 × 250
  • Large rectangle: 336 × 280
  • Netboard:580 × 400

Skyscraper

  • Skyscraper: 120 × 600
  • Wide skyscraper: 160 × 600
  • Half-page advertizing: 300 × 600
  • Portrait: 300 × 1050

Leaderboard

  • Banner: 468 × 60
  • Leaderboard: 728 × 90
  • Elevation banner: 930 × 180
  • Big leaderboard: 970 × 90
  • Billboard: 970 × 250
  • Panorama: 980 × 120

Mobile

  • Mobile banner: 300 × 50
  • Mobile imprint: 320 × 50
  • Large mobile banner: 320 × 100

When uploading a .goose egg folder of images, call up that the maximum number of files that can exist uploaded at a time is 40.

Twitter

Image Website card

For clicks to site. This ad requires a .jpeg or .png with the following specs:

  • Image size: 800 ten 418 pixels for ane.91:1 attribute ratio; 800 x 800 pixels for i:1 attribute ratio (max 3mb)
  • Paradigm aspect ratio: 1.91:1 or 1:1
  • Text: lxx characters for website championship; 280 characters for copy

Video Website Card

For video views or clicks to site from a desktop. This ad requires a .mov or .mp4 file, upwards to 1GB max with the following specs:

  • Video aspect ratio: ix×16 or 1×1
  • Video codec: H264, baseline, 4:two:0 color infinite
  • Frame rate: 29.97FPS or 30FPS
  • Video bitrate: half dozen,000-x,000k  for 1080p;  5,000k-viii,000k for 720p
  • Audio codec: AAC LC
  • Text: 280 characters

Image App Card

For clicks to site from a mobile device. This ad requires a.jpeg, .png, or .gif with the post-obit specs:

  • Image size: 800 ten 418 pixels for ane.91:1 aspect ratio; 800 x 800 pixels for one:i aspect ratio (max 3mb)
  • Prototype attribute ratio: 1.91:1 or 1:1
  • Text: 280 characters for copy
  • Phone call to activeness options:Install, Open, Play, Shop, Book, Connect, Order
  • Note that .gifs will render as a static paradigm

Video App Card

For video views or clicks to site from a mobile device. This ad requires a .mov or .mp4 file, upwards to 1GB max with the following specs:

  • Video aspect ratio: 16:9 or 1:1
  • Video codec: H264, baseline, 4:two:0 color space
  • Frame rate: 29.97FPS or 30FPS
  • Video bitrate: 6,000-10,000k for 1080p; five,000k-eight,000k for 720p
  • Audio codec: AAC LC
  • Text: 280 characters, but title truncated at 70 characters and description truncated at 200 characters
  • Length: Up to 2 minutes and 20 seconds. Some advertisers are eligible to request an increase up to ten minutes. Contact your Twitter Account Managing director for more data.

Pandora

Display Image Ad

For clicks to site. This ad requires a .jpg or .gif in the following sizes and with the following specs:

Sound Ad

  • Formats: ​.wav, .mp3, .aiff, .m4a, .mp4
  • Bit rate: ​320 kpbs
  • Sample rate: ​44.ane kHz
  • Length: ​15s, 30s

Video Ad

  • Dimensions: sixteen×nine – 854×480, 4×3 – 640×480
  • Source video format:​ Uncompressed .mov, .avi, MPEG-1, MPEG-iv
  • Video file size:​ Up to 50mb
  • Encoded video file size: ​5mb (web), 2.2mb (wifi), 1mb (3G)
  • Video frame rate: ​Up to 24fps
  • Length: Up to 30s

Website Standard Imprint

  • Dimensions: ​300×600, 300×250
  • Site-served format: ​.jpg
  • 3rd Party Tag format: Javascript
  • Max initial file size: ​150kb
  • Max animation length: ​15s
  • Frame rate: ​Up to 24fps
  • Banner Looping Limit:​ Unlimited
  • Z-index Value: ​<g

Mobile Standard Banner

  • Dimensions: ​300×250
  • Site-served format: ​.jpg, .gif
  • third Party Tag format: Standard (static), Javascript (rich media)
  • Max initial file size: ​40kb
  • Max polite file load:​ 100kb
  • Animation: ​Yeah
  • Max animation length: ​15s
  • Expanding:​ No

More advertizement types and their specs tin be found here.

LinkedIn

Text and Image Ads

For clicks to site. This advertisement requires a .jpeg, .png, or .gif with the following specs:

  • Headline text: Approximately 70 characters to avert truncation (200 max characters)
  • Description text: Approximately 100 characters to avoid truncation (300 max characters)
  • Image size: 50×l, 300×250, 17×700, 160×600, 728×xc, or 496×80

YouTube

For video views or clicks to site. All you demand is a YouTube video link!

Pinterest

For clicks to site. All you lot need is a well optimized pin!

Now go forth and test!

In order to determine what digital ad type and size works best for your arrangement, yous'll need to exam, measure your results in Google Analytics, and iterate. Ever be testing!
Remember we're missing a central digital advertizing platform? Tweet @WholeWhale.